Apple has started assembling the latest iPhone 14 (not Pro) series in India, the company reported earlier this week. It is a sign that more importance is being given to the Indian market and production. India is already the second largest smartphone market in the world, with more growth predicted by analysts. The iPhone maker reportedly wants to tap into the growing market.
The new iPhone 14 will be manufactured at the Sriperumbudur factory near Chennai. Apple’s global partner Foxconn manufactures the iPhone 14 at its manufacturing facility in India. The ‘Made in India’ iPhone 14 models have not yet started going on sale in the country but are reportedly set to go on sale later this year.
“The iPhone supply chain in India has only supplied legacy models in the past. Interestingly, Apple has requested that EMS suppliers produce iPhone 14/14 Plus models in India in 4Q22, within two to three months of the start of production in mainland China,” according to a report by JP Morgan analysts. The much shorter interval implies the increasing importance of Indian manufacturing and likely higher iPhone allocations to Indian manufacturing going forward.”
A major shift in production timelines
According to TechCrunch, an Apple spokesperson said, “We are excited to start manufacturing iPhone 14 in India.” Apple started assembling iPhones in India in 2017, but they have always been the older generation of iPhones. This year marks the change in manufacturing pattern, with the company starting production of the latest iPhone within months of its global release.
“We believe that Apple now only produces iPhone 14/14 Plus models in India due to the more complex alignment of iPhone Pro series camera modules (by EMS suppliers) and higher local market demand for the iPhone 14 series (tax savings We expect volume to start small in 4Q22 (~1 million units per month, or 5% of total iPhone volume).