Apple exec discusses product potential in ‘Shot on iPhone’ challenge

Kaiann Drance, iPhone marketing VP recently spoke with YouTuber Tyler Stalman to discuss the potential of their products when in capable hands.

Shot on iPhone 13

Following the ‘Shot on iPhone’ challenge that announced 10 winners, Drance discussed the event and the possibilities of what the photos will look like when the products are ‘fully realized’.

For example, macro photography has long been used by professionals and requires special equipment. Now it’s on the iPhone 13 Pro where users can bring their lens up close and get “huge detail” and “light up an ordinary thing in an extraordinary thing.”

The Apple executive also said the iPhone is powerful yet easy to use for both beginners and experienced photographers. Drance said Apple wanted it to be easy and for users to play and experiment, and also get the chance.

Macro Challenge winners include Ashley Lee, Abhik Mondal, Trevor Collins, Guido Cassanelli and Daniel Olah.

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