Apple is expected to partner with K-pop group Seventeen for the opening of the Apple Store in South Korea’s Myeong-dong region.
Ilgan Sports reports that the Cupertino-based company will announce the partnership in a few days and promote the yet-to-be-opened store in the Myeong-dong region.
Apple has done similar events in the past: rapper Saba wrote a song to celebrate the opening of the Michigan Avenue Apple Store in Chicago. Furthermore, Beats by Dre has done similar work for promotional ads and for the Beats headphone range.
The Myeong-dong Apple Store is expected to open at 10 p.m. local time on April 9. ‘Seventeen’ is a self-produced idol group that won ‘Golden Disc Best 3 Album’ in Japan. Apple may want to promote “Seventeen” and do product placements, and may also be the first to do a “Today at Apple” session in-store.