Apple fans eagerly lined up at the American Dream Mall in New Jersey for the opening of Apple’s newest store on Dec. 3. The launch was announced on November 28 and included a special branded bag for shoppers.
Located in East Rutherford, the store has a modern design with space for Today at Apple sessions, a dedicated takeout area for online shoppers and Genius Bar appointments. The tote bag given to shoppers features the rainbow-lined Apple logo that was used to promote the store’s opening.
The American Dream Mall is currently the second largest mall in the United States, with the Mall of America taking the top spot. Footage was shared on social media of customers waiting in line at the mall, showing the excitement surrounding the new store.
Apple’s newest store is just one of many recent openings for the tech giant. In the past year, Apple has opened stores in New York City, Chicago and Paris, among others. The company has also announced plans to open a new store in London next year.
Apple’s focus on shopping experiences has been an important part of the company’s strategy in recent years. The company has worked to create inviting and modern spaces for customers to discover their products and services, and the new store at the American Dream Mall is no exception.
In addition to its physical retail presence, Apple has also expanded its online offerings. The company recently launched its online store in India, making it easier for customers in the country to purchase Apple products.
All in all, the opening of Apple’s newest store at the American Dream Mall in New Jersey is another exciting development for the tech giant and its customers. The modern design and focus on customer experience is sure to make the store a popular destination for Apple fans in the region.