A ruling by the Reserve Bank of India has prevented App Store users from being able to pay with their credit or debit cards.
In October 2021, a regulatory change was passed requiring financial institutions, payment solution gateways and banks to obtain approval before completing debit or credit card transactions. Card issuers and banks could then refuse transactions that did not meet the requirements.
India Apple users recently noticed that they were unable to subscribe to Apple Music or Apple TV+, or make purchases from the App Store and iTunes using their debit or credit card.
An Apple support page states that users in India must top up their Apple ID balance in order to proceed with the transaction, which can be done via UPI, Net Banking or App Store codes. The Cupertino-based company also reminded Indian users beforehand to add money by enticing them with a 20% promotional bonus.