Apple starts shooting video for fall launch

Bloomberg’s Mark Gurman says Apple is now creating pre-recorded video for its upcoming fall launch event.


An unnamed source reported that the Cupertino-based company has begun recording segments for its product launch expected in September. It is also believed that the presentation will go live in early September this year.

Major Apple events have taken place largely virtually and on the global web since the COVID-19 pandemic. In 2022, it looks like Apple won’t change much in terms of medium, and the company will continue with the presentation style for the upcoming iPhone and Apple Watch launch.

Gurman further says that the event will be split into two parts, with one for the Apple Watch Series 8, the iPhone 14 Pro and the iPhone 14. The second half may be for the Mac and iPad product line. There is no exact date for the September launch yet.

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