The iPhone 14 Pro is now arriving in stores, with pre-orders already shipping to customers. To coincide with this, Apple Stores have started putting up Dynamic Island decorations and other themed updates.
The Dynamic Island is a new feature on the iPhone 14 Pro Max and iPhone 14 pro. The recess replaces the notch and is shaped like a pill and is made of a hole punch and a smaller oval.
The feature uses software to contract and expand, displaying different information depending on which apps are opened. Currently, Dynamic Island works natively with Apple apps like Apple Music and Maps, with the Cupertino-based company promising more with the arrival of iOS 16.1 and beyond.
Island-shaped window designs are appearing on storefronts, with fixtures showing off the iPhone 14 Pro models and its various colors. The store image and marketing has also been revamped to coincide with the launch of the Apple Watch Series 8 and iPhone 14 Pro.