Apple’s new iPhone ad introduces car accident detection

A new iPhone 14 ad features Crash Detection, Dynamic Island, an always-on display, and more.


The 39-second video is available to watch on YouTube and mentions how the latest iPhone comes with security measures like Crash Detection. It is similar to fall detection in that once the device senses that the user has been in a car accident, the phone automatically calls emergency services after a non-response within a 10-second countdown.

The Cupertino-based company added other notable features in the video description, such as a redesigned display, the new 48MP Pro camera and Dynamic Island, which replaces the iPhone 13’s notch. The pill-shaped cutout can change size or shape depending on the task, such as Face ID authentication, navigation, notifications and alerts, phone calls and Live Activities. The always-on display shows widgets, time and any Live Activity and can reach up to 2000 nits of brightness, double that of the iPhone 13 Pro.

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