Beats taps Kim Kardashian for neutral Beats Fit Pro ad campaign

Beats by Dre has teamed up with entrepreneur and influencer Kim Kardashian to promote the new Beats Fit Pro models in neutral colors.

Beats Fit Pro

The Apple subsidiary will work with Kim on a new ad campaign for the new Beats Fit Pro headphones, which are available in three muted and earthy colors: Earth, Dune and Moon.

Kim said she wanted to break the idea that headphones have to have color to make a statement. The entrepreneur also mentioned that the collaboration is “special” as Beats is a popular brand that exudes individuality.

Beats also uploaded a video where Kim said she had an artist paint the headphones in neutral tones before showing them the samples. Aside from the new colors, the new Beats Fit Pro headphones will feature spatial audio support, active noise cancellation and flexible wingtips.

The new Beats Fit Pro will launch on August 16 and will cost $199.99.

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