GeForce 40 Series Based on Ada Architecture and New GeForce RTX Logo Confirmed by NVIDIA

The “GeForce Beyond” presentation, featuring Jensen Huang, CEO of VIDIA, has just been made public.

While the video is only available for viewing for 41 hours, this presumably suggests that it has already been shot and the price quoted is final. The YouTube trailer confirms two facts via the thumbnail and teaser.

The teaser suggests that Ada Lovelace architecture and the GeForce 40 series would be the focus of this broadcast, based on the avatar and nickname of the alleged Discord user featured in it.

Previous rumors indicated that the upcoming NVIDIA GeForce series would get a new logo, and now we have official confirmation. It’s the same logo and font we’ve seen in leaks so far.

This is just a formalization of what we always suspected, but at least now we know for sure. On September 20, NVIDIA will launch the GeForce RTX 40 series, a new line of graphics cards built on the Ada architecture. NVIDIA is expected to unveil the RTX 4090 and RTX 4080 graphics cards. The former GPU is expected to hit the market first in the coming month.

In addition, a sticky note in an image reads: “TI or Tie?” While we can’t rule out a humorous announcement, it seems quite unlikely that NVIDIA will also unveil the 4090 Ti.

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