New Book Details Dr. Dre Loss With Early Beats Partnership Reveal

A chapter in Tripp Mickle’s book reveals how infamous rapper Dr. Dre lost $200 million when he prematurely revealed the Beats partnership with Apple.

dr.  Dre Loss Revealing Early Beats Partnership

Chapter 10 of “After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul” details the early celebration and how the brand lost $200 million when it was acquired by Apple in 2014.

The content showed how Beats CEO Jimmy Iovine convinced Apple CEO Tim Cook to buy Beats Electronics and Beats Music. Initially, the internal staff revolted against the decision, but somehow it got through at a cost of more than $3 billion.

Iovine then told Beats staff to shut up the deal to prevent it from falling through. The next day, he got a call about a video posted on social media in which Dr. Dre called himself the “first billionaire in hip-hop” title.

The deal still managed to go through and was rebranded as Apple Music, Beats products and the Beats 1 radio station, although Dr. Dre lost $200 million in the process.

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