Nothing, a UK-based smartphone manufacturer, has announced plans to launch its smartphones in the United States. The company’s CEO, Carl Pei, told reporters they are in early talks with US mobile carriers about the launch, but did not specify which model or carriers would be involved.
The Phone 1, Nothing’s flagship smartphone, has already launched in more than 40 regions, including India, Japan, the UK and mainland Europe. However, the company has not previously mentioned any plans to bring the phone to the US.
Pei acknowledged that it will be difficult to compete with Apple in the US, where the iOS operating system is dominant. He also pointed to the strong lock-in many consumers have with Apple’s AirDrop and iMessage features as a challenge for the company.
Despite the challenges, Nothing has sold more than a million units worldwide, with the Phone (1) and Ear (1) earbuds selling 500,000 and 600,000 units respectively. The company hopes to capitalize on this success with the US launch.
It’s not yet clear when Nothing’s smartphones will be available in the US, or which carriers will offer them. The company is likely to face stiff competition from established players in the market, including not only Apple, but also Samsung and other Android manufacturers.