The price of an NVIDIA GeForce RTX 4090 has dropped from €1,949 to €1,859, while the price of a GeForce RTX 4080 has dropped from €1,469 to €1,399. This is the updated RTX 40 GPU cost for Europe as listed on the official NVIDIA store.
The rising value of the euro against the US dollar forced the company to lower its prices. This implies that the price reduction is not due to the approaching introduction of the Radeon RX 7900.
The new price is effective for Founder Edition GPUs purchased through official partners and for select custom models. Prices for custom versions of the RTX 4080 and 4090 can run up to €1,410 and €2,100 respectively. The latter GPU remains much more popular among enthusiasts.
AMD will release the Radeon RX 7900 series next week, which will compete with the GeForce RTX 4080 at a lower price point. This indicates that the RTX 4080 may drop in price again soon.
Via Hardware Luxx