NVIDIA reimburses its board partners for the cost of GeForce RTX 4080 12GB packaging

To offset the cost of packing the RTX 4080 12GB GPUs, NVIDIA is working with board partners to pay for them. Such boxes must now be collected and burned. Those boxes cannot be used to make a finished product.

NVIDIA would probably rather forget that the RTX 4080 12GB ever existed, and trying to rename it with a new name sticker won’t help. While the GPU manufacturer would have to pay for repackaging (perhaps to RTX 4070 Ti or 4070 series), it’s unclear whether NVIDIA would reimburse other expenses, such as labor.

And the labor costs are high. Assuming all cards were already boxed and ready to ship, they will need to be unpacked, stickered (many cards come with serial/product code stickers), and perhaps re-flashed to a new BIOS. However, if NVIDIA doesn’t update the specs, the last part may not be essential. The driver changes the SKU name, but the PCI device ID remains the same.

In addition to the cancellation of the RTX 4080 12 GB, NVIDIA has made other late-stage product changes in the past. An excellent example is the RTX 3080 Ti with 20 GB of RAM. Although NVIDIA had planned such a model, equipped with the necessary BIOS, it was eventually decided to release this SKU with 12GB RAM.

Meanwhile, months later, several RTX 3080 Ti 20GB cards popped up in the Russian market, showing that the SKU was intended and that board partners were making such cards. Since these cards already had greater memory capacity, upgrading to a newer model would be prohibitively expensive. However, when it comes to the RTX 4080 12GB, we have to take into account some changes.

Leave a Comment