NVIDIA RTX 4080 gets a price cut to compete with AMD’s 7900 XTX

NVIDIA launched their GeForce RTX 4080 graphics card last month, and while it offers a decent performance boost over the previous RTX 3080, many people find the price a bit steep. With an MSRP of $1200, this was the biggest price hike we’ve seen from an NVIDIA 80-series card. With the more expensive price tag, the card is not selling very well, as evidenced by the fact that the card is in stock at many retailers. This is in contrast to the RTX 4090, which has been consistently sold out at retailers since its launch. It even seems like scalpers are having a hard time unloading RTX 4080 cards.

According to the Chinese Board Channels, sources have said that NVIDIA will lower the price of the RTX 4080 in mid-December. This timeline, of course, corresponds to when AMD’s Radeon RX 7900 series graphics cards will be available in stores.

The Chinese Board Channels report does say that this price cut has nothing to do with AMD’s Radeon RX 7900 series, but that NVIDIA is rethinking the price of the card to allow for better sales. It looks like it’s a bit of both, as AMD’s Radeon RX 7900 XTX will cost $999, which is of course $200 cheaper than the RTX 4080, making it a solid option for many gamers.

If AMD does indeed drop the price of the RTX 4080, we could also see the $899 RTX 4070 Ti price cut as well. The RTX 4070 Ti will officially launch in January at CES 2023.

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