In a recent interview with Axios, Ubisoft CEO Yves Guillemot said the $70 price tag would now be the norm for the publisher’s major PS5 and Xbox Series X/S releases. This would be a 16.6% increase from the $60 ($59.99) that was normal for AAA games a few years ago. This means that the “Standard Edition” of games would start at this price and premium editions and season passes would be priced higher.
This new $70 price tag goes into effect for the company’s upcoming “Skull and Bones,” due out in November. This isn’t the first time we’ve seen a game at this price. NBA 2K21 was actually the first title to cost $70 for the standard edition and that was in August 2020.
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