Deadline reports that the UK government wants to regulate streaming services such as Netflix, Disney+, Amazon Prime and Apple TV+ through a white paper document.
UK regulator Ofcom is charged with the responsibility of enforcing and applying guidelines within the Broadcasting Code, with possible amendments to ensure that content is free of objectionable or harmful material. The agency further proposes that the principles of privacy, accuracy and fairness must be applied before video-on-demand can be made available to viewers.
According to White Paper, streaming companies guilty of violating the code will have to pay £250,000 or up to 5 percent of company revenues, whichever is higher.
Currently, the rule only applies to bigger streaming services like Netflix and the others, as well as Apple TV+, as it is owned by the most valuable company in the world.
The white paper document can be viewed online at the UK government’s official website.