Musical artist Rihanna will headline the 2023 Super Bowl Halftime Show sponsored by Apple Music.
After bragging that the halftime show will become “the most-watched musical performance of the year,” Apple confirms Rihanna’s presence as the event’s headliner. The NFL, as well as Rihanna, took to social media to “take the stage,” which will take place on February 12 next year. The accompanying image shows the performer’s forearm holding up an NFL-branded soccer ball marked “It’s On.”
It is not yet confirmed whether Rihanna will be joined by other artists of the same caliber. It’s very likely that announcements from other artists will be revealed as the event gets closer.
Apple Music is now the sponsor of the NFL Super Bowl Halftime Show, replacing Pepsi for the spot. Currently, the platform has released special playlists of the Super Bowl halftime shows from past performers.